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Grant number: FB-53171-07

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FB-53171-07

Regina Lee Blaszczyk
Unaffiliated Independent Scholar

The Color Revolution: Commerce, Technology, and Aesthetics in Transnational Perspective

This interdisciplinary project uses the transnational history of commercial color practice—forecasting, styling, and standardizing—to explore the economic, scientific, technological, and aesthetic foundations of modern consumer culture. Whether in Denver or Dubai, customers expect fashion colors to change every season, but few understand that these coordinated hues are the result of a deliberate, established, and time-specific business effort to structure the “soft” realms of fashion, style, and taste. By examining commercial color, this book demonstrates how industrial science, corporate culture, and the concepts of information dissemination and cultural transmission gave rise to the international fashion system.

Project fields:
History and Philosophy of Science, Technology, and Medicine

Program:
Fellowships for College Teachers and Independent Scholars

Division:
Research Programs

Total amounts:
$40,000 (approved)
$40,000 (awarded)

Grant period:
6/1/2008 – 2/28/2009