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A Critical Analyis of the Pink-Ribbon Culture of Breast Cancer in the U. S.

I am applying for a 12-month NEH Fellowship beginning in June 2008 to complete my book project, Under the Pink, a cultural study that critically examines the way "pink-ribbon culture" in the United States structures breast cancer support and survivorship. The book as a whole focuses on the social and cultural forces that influence identity and the meaning of survivorship for women who have been diagnosed with breast cancer. Additional research for chapters 6 and 7 will examine the iconography and discourse of pink-ribbon culture within mass media, breast cancer resources, promotional materials, and survivor stories/ biographies. Theorizing the intersections of gender, medicine, and culture the book examines how much of pink-ribbon culture constructs a narrowly defined and idealized model of survivorship that limits the kinds of experiences that are represented and therefore legitimized. Under the Pink is the first in-depth analysis of this new dimension of American culture.

[Grant products]

Project fields:
Sociology

Program:
Fellowships for College Teachers and Independent Scholars

Division:
Research Programs

Total amounts:
$50,400 (approved)
$50,400 (awarded)

Grant period:
6/1/2008 – 5/31/2009