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Grant number like: GE-50808-13

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Jewish Museum (New York, NY 10128-0118)
Maurice Berger (Project Director: January 2013 to October 2014)
Revolution of the Eye: Modern Art and the Birth of American Television

Planning for a traveling exhibition, a catalog, a website and programs about the influence of avant-garde art on the development of network television from the early 1940s through the mid 1960s.

Funds are requested to support planning for "Revolution of the Eye: Modern Art and the Birth of American Television," a traveling exhibition, catalog, and website, the first exhibition to analyze how avant-garde art of the early to mid-20th century influenced and shaped early network television. The project also examines how avant-garde artists contributed to network programs and design campaigns, appeared on TV to promote modern art, or explored the new medium in their work. A joint project of The Jewish Museum and the Center for Art, Design and Visual Culture (CADVC), University of Maryland, Baltimore County, the project's director is Dr. Maurice Berger. The exhibition introduces audiences to an untold story and is expected to travel to 6 U.S. venues. Grant funds will assist with research costs, scholar honoraria, a microwebsite for audience evaluation and pre-marketing, film editing and rights clearances, and curator travel for research and venue development.

Project fields:
Art History and Criticism

America's Historical and Cultural Organizations: Planning Grants

Public Programs

$40,000 (approved)
$40,000 (awarded)

Grant period:
8/1/2013 – 7/31/2014