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Grant number: RX-*1368-79

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University of Wisconsin, Milwaukee (Milwaukee, WI 53211-3153)
Andreas Huyssen (Project Director: May 1979 to present)
The Rhetorics of Technology

Examination of hypothesis that external appearance or design of technological artifacts shapes attitudes and values that ultimately govern their development and use.

To bring together a minimum of 12-14 humanists and social scientists who will suggest possibilities for combining critical theory (Frankfurt School) and structuralism/semiotics in order to develop a better understanding of the cultural significance of technology.

Project fields:


Research Programs

Total amounts:
$6,332 (approved)
$6,332 (awarded)

Grant period:
11/1/1979 – 4/30/1980