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TR-266364-19

PBS Foundation (Arlington, VA 22202-3784)
Brandon Arolfo (Project Director: January 2019 to present)
It’s Lit! A Series About Books from PBS Digital Studios

Production of a series of short films about literature.

PBS Digital Studios is asking for $478,790 from the NEH to support a new, 30-episode season of It’s Lit to be released on YouTube and Facebook, as well as a companion podcast produced by noted PBS Station WGBH Boston and supplemental educational materials created by PBS Learning Media. Launched in June 2018, It’s Lit is a digital series from PBS Digital Studios featuring smart, funny, and shareable video essays about books and why we love to read. PBS Digital Studios has assembled a team of literature scholars, social media-savvy content creators, and PBS staff to help create a series that celebrates readers’ favorite books, authors, and genres in a format that appeals to millennials and Gen Z audiences. Our goal is to make It’s Lit one the most vibrant book communities on YouTube and Facebook, as well as to deepen our viewer’s understanding of iconic works from the literary canon and popular fiction alike.

Project fields:
American Literature; Media Studies

Program:
Media Projects Production

Division:
Public Programs

Totals:
$478,790 (approved)
$422,014 (awarded)

Grant period:
8/1/2019 – 3/31/2022