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Products for Grant FT-61931-14

FT-61931-14
Media and the Making of Post-Communist Consumers in Eastern Europe
Nadia Kaneva, University of Denver

Grant details: https://securegrants.neh.gov/publicquery/main.aspx?f=1&gn=FT-61931-14

Pin-ups, strippers and centerfolds: Gendered mediation and post-socialist political culture (Article)
Title: Pin-ups, strippers and centerfolds: Gendered mediation and post-socialist political culture
Author: Nadia Kaneva
Author: Elza Ibroscheva
Abstract: This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated self-exposure include posing for erotic magazines or using sexualized messages in various other video and print formats. In addition to drawing attention at home and abroad, these sensationalized and sexualized displays of female politicians’ bodies highlight the changing tastes and manners of post-socialist political culture. This article examines emblematic examples of female politicians’ mediated self-exposure and uses them to raise critical questions about the gendered nature of post-socialist political culture as it intersects with commercial media culture.
Abstract: This article focuses on a ‘new generation’ of female politicians in Central and Eastern Europe who have emerged in the post-socialist context. These women are found in various countries and their political affiliations and agendas are diverse. However, they share a peculiar penchant for using the mass media to offer provocatively packaged public displays of their bodies in ways that relate to their political careers. These strategies of mediated self-exposure include posing for erotic magazines or using sexualized messages in various other video and print formats. In addition to drawing attention at home and abroad, these sensationalized and sexualized displays of female politicians’ bodies highlight the changing tastes and manners of post-socialist political culture. This article examines emblematic examples of female politicians’ mediated self-exposure and uses them to raise critical questions about the gendered nature of post-socialist political culture as it intersects with commercial media culture.
Year: 2015
Primary URL: http://ecs.sagepub.com/content/18/2/224.abstract
Access Model: subscription only
Format: Journal
Periodical Title: European Journal of Cultural Studies
Publisher: Sage

MFJS 4912: Post-Socialist Media and Cultural Change (Course or Curricular Materials)
Title: MFJS 4912: Post-Socialist Media and Cultural Change
Author: Nadia Kaneva
Abstract: This seminar examines the relationships between media and cultural change in the historical and political context of Central and Eastern Europe and the former Soviet Union since the end of the Cold War. Adopting a cultural studies perspective, we will explore how the privatization and commercialization of the media industries led to changes in media content and, in turn, helped to bring about major shifts in the cultural and political environment of post-communist societies. The topics we will discuss include: the role of media ownership in journalistic freedom, the rise of advertising and consumerism in the former communist world; the media’s role in changing ideas about national identity, political participation, and gender relations; and the enduring legacies of communism and the Cold War on today’s cultural and political realities in the world.
Year: 2015
Audience: Graduate


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