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Jade: China's Immortal Stone
Colin Mackenzie, Nelson-Atkins Museum of Art
Grant details: https://securegrants.neh.gov/publicquery/main.aspx?f=1&gn=GE-50679-12
GE-50679-12 Front End Evaluation Report for Chinese Jade Exhibition (Report)
Title: GE-50679-12 Front End Evaluation Report for Chinese Jade Exhibition
Author: Marcella Hughes
Abstract: A primary purpose of the NEH planning grant was to evaluate the potential appeal of an exhibition exploring Chinese jade. We therefore engaged consultant Marcella Wells to organize focus groups in three cities, Kansas City, Salem, Mass, and San Francisco. This is the full report of her findings.